Cloud computing has arrived, big time. Going green might just seem like the latest trend, but it’s a trend that has a lot of advantages and shows your clients that you recognise your role in leading the way to social change. Companies aren’t only expected to perform well nowadays, but to contribute to society and give back. Thinking of taking the plunge into green IT? Then read on.

In Brintia we have spoken previously about the advantages of Azure Cloud, including cost reduction, simplified management and flexibility. What is often overlooked is the opportunity to reduce energy consumption and with a growing focus on reducing carbon emissions across Europe and the world, and the rising price of energy, organizations need to look for ways to develop a greener operation.

How Microsoft Azure promises increased business productivity and efficiency? Read our blog post to find out:

 The need for green technology

Climate change is the greatest challenge facing the planet today. The ICT sector recognises the importance of reaching the targets set by the global community in relation to climate change, including new cutting-edge innovations and continuous improvements. The sector hasn´t stopped growing in the past few years, and with it, so has its carbon footprint. ICT impacts every part of our lives including our lifestyle, our relationships and our business and companies should always be on the lookout for new ways to cut down on carbon waste. If you want to remain competitive in your sector, then it’s time to go green. Here’s how Azure cloud can help you:

  1. Data Center Efficiency. Data centers that use the cloud need less equipment to manage and monitor systems, requiring less energy and reducing server footprint. Thanks to the cloud data centres have less of an impact on the environment than ever before, as energy is no longer wasted due to stagnant underused servers.
  2. Green Equals Success. Moving to the cloud requires less machines, hardware and cooling, which takes up less space in the long run. Companies are left with lower energy and operational costs and increased revenue to spend on other things. Companies will save both time and money and can invest in important, innovative projects rather than monotonous tasks. This translates into a greener and brighter future for companies as they contribute to the planet as well as to better prospects for themselves.
  3. Climate control. For a server to run at peak performance, its humidity level and temperature has to be carefully controlled and Azure cloud providers can use high density layouts that are often hard for in house centers to develop.
  4. Pay as you go. Azure bill on a pay as you go model which encourages clients to only consume what they need. Thanks to the scalability of the cloud, users can increase their capacity, but only when they need to.

Why should my company go green?

  1. Boost social responsibility and brand image. Many companies have found themselves in the very uncomfortable position of having environmental organizations taking a stand against their practices, completely defaming their image. Going green differentiates your company and boosts your morale and customer loyalty. As well as that, your company will be sought out by the younger, more eco-friendly tech generation who prefer to work with greener companies.Other advantages include:
  2. Increased productivity & cost savings
  3. Increase sales through ‘innovation’
  4. Improved data center design
  5. Reduces excess capacity…the advantages are endless!

Do you consider yourself a forward-thinking company? A leader of innovation in your sector? Azure cloud allows you to be just that. Being sustainable is not only good for the environment, but it´s good for business. Saving on energy use is saving money. This ‘green trend’ isn’t just a trend it’s just getting started. The cloud is one of the best ways to promote sustainability, including saving storage space and promoting productivity and efficiency. It´s a win win for both parties! Want to get involved? Visit

Written by: Brintias Team