Responsive Web Design is an approach to web design that ensures web pages and their development respond to the users behaviour and environment based on the screen size and device they are using. It represents the fundamental shift due to an exponential rise in new devices and screen sizes. Creating a responsive website is essential to anyone with a digital presence, but why do you need one and how does it work?

Increase in mobile devices

Checked your web traffic recently? You might be surprised. With the rise of mobile traffic in the present world, companies would be doing themselves a disservice if they didn´t accomodate to these users. Mobile friendly websites are different to responsive ones. A mobile friendly website may look good, but may also have glitches and will be harder to navigate when viewed on devices with higher resolution, distorting the way users see your content. Cluttered texts and unalligned images. Put yourself in your users shoes, would you come back to a website like that? Users shouldn´t notice any difference with responsive design whether its being viewed on a smartphone or desktop.

Multi-device user

We live in a world where our websites are being visited by the same users at different times on different devices. Our websites must work efficiently to accomodate the device they are on. Content must be consistent. If a user visits your website and finds specific information, then returns on a different device to see that this information is not present, they will probably go looking elsewhere. Support your customers by providing them with consistent information suited to each screen, and this will optimize their experience.

How does it work?

Designers used to be faced with the responsibility of having to develop different stylesheets for different screen sizes. Thankfully those times are over thanks to responsive design, where designers can create a single stylesheet that, depending on the screen of the device it´s seeing through, automatically reformats to give the user a perfect experience. It focuses on the width of each users browser to see how much space there is and how it should display the screen and readjust the images. Fluid grids are at the core. Instead of pixals, the page elements are sized by proportion. For example, if you have two columns, you determine how wide each should be in relation to each other instead of determining how wide each should be in general. A fluid grid ensures the web page is carefully designed in perfect proportions so when a website layout is compressed to a small smartphone screen or amplified across a larger desktop screen, all the elements will resize themselves and their width accordingly in relation to each other. In short, it adapts the layout environment and provides flexible images and proportioned grids to ensure an easily adaptable user experience.

Why is it important?

  1. Responsive websites are easy to navigate and have faster loading times which decreases bounce rates and makes sharing on social media easier for the user which helps grow a more powerful and bigger audience for your business.
  2. They offer a seamless user experience which translates into a more positive perception of your brand. Providing an easy accesible and easy to use platform will ensure that customers are converted into loyal returning visitors. This increases conversion rates and word of mouth referalls.
  3. It saves time and effort for web designers who no longer have to develop and run two versions of the website. This is a lot simpler and means the designer can dedicate their time to other projects, helping to increase business productivity and reduce maintenance costs.
  4. Ensure future scalability. This approach best prepares you for newer devices in the future. You can scale up or down whatever suits the screen being used. When new, innovative screens hit the market, you´ll be ready. You´ll be ahead of competition and your website will automatically adapt to any upcoming devices with which your clients use to surf the web.

Be future ready. Mobile-friendly sites are no longer a competetive advantage, they are a prerequisite to ensuring brands reach all their potential clients, so make sure your responsive web design is the best it can be. Make your web pages look great at any size. More on how you can boost your responsive web design at

Written by: Brintias Team