Today we want to talk about one of the universal tools in mobile user experience — mobile notifications. Notifications can act as reminders (e.g., when your Calendar app notifies you about an important event). They can also be an excellent marketing tool — notifications are a great way to attract users back to an app (e.g., e-commerce apps send a push notification to share their latest offering with users).

Product designers know that good notifications are relevanttimely and contextual.

Today we want to share a few interesting mobile notification concepts. I stress the fact that these are just concepts, not final solutions.

1. Lock Screen Notifications and Day schedule

Creating an efficient notification for lock screen is extremely challenging. The goal is not only to create an initial context but also provide the maximum value for users.

The concept Calendar created by Alex Sol is a clear example of how to combine push notifications and daily activities. Users can slide to day plan and see specific information about their activities. What I particularly like about this concept is the way users see information about flights. When all required information is available at a glance, it makes things much more comfortable for users.

No need to switch between apps to see specific information about the event. All required information is available at a glance. Image: Alex Sol

2. Customizing notification settings

Have you ever paid attention to the number of notifications you receive on a daily basis from various apps? How many of those notifications do you actually care about?

Everyday, mobile users are bombarded with useless notifications that distract us from our day-to-day activities. Impersonal, irrelevant and poorly timed, they often force us to disable notifications or even delete the app alltogether.

But it’s possible to turn this anti-UX pattern into something meaningful and useful for both businesses and users. It’s clear that the idea of good app notifications is subjective. All users have their own preferences. So one person’s delightful experience is another’s nightmare.

 

When users take control of the process, they can adjust notification settings according to their needs. As a result, it´s more likely that users will actually receive information they care about.

3. Dive in details

‘Dive into details’ is a mobile notification concept that allows users to see more information without opening the app. The concept uses a technique of progressive disclosure.

Progressive disclosure is an interactive design technique that helps to improves usability by presenting only the minimum data required for the task at hand.

4. Request for permissions

When it comes to requesting permission for sending notifications, the worst thing an app can do is to ask users for permission without any explanation.

When app developers send permission requests, they expect all users to accept the request. In order to achieve this goal, they should clearly explain why they need this permission. Create a context for each permission request!

Written by: Brintias Team