How the Metaverse will boost fan engagement in 2022

Metaverse will boost fan engagement, because connecting with fans and generating greater fan engagement is a must in 2022, especially at major events such as the FIFA WORLD CUP to be held in Qatar in November.

The commitment to innovation revolutionized 2021 and continues to boom in 2022

From 2021, fans no longer have to go to stadiums to generate revenue in the sports sector.

This is one of the sportstech trends.

2021 has been a year of big investments in startups within the sports sector.

In 2022, technological trends such as the use of apps and wearables linked to the digital fitness sector have continued.

Applications that help to make sport part of a healthy lifestyle such as, for example, the MyFitnessPal application  that allows you to measure and keep track of the exercises and food you eat every day.

Also platforms such as SelfieTwin, an interactive digital solution developed for sports entities, which seek to connect with their fans in a unique and fun way.

An intelligent virtual assistant that processes fans’ selfies and compares them with the database of athletes or sportsmen, to find the closest resemblance or Selfie Twin.

In the final result, fans will be able to know which athlete they resemble the most.

Fan engagement enriched by artificial intelligence

Sports performance is being boosted by data analytics and fan engagement has been enriched by artificial intelligence.

Sports Metaverse

NFTs (Non Fungible Tokens) have brought big investors to the sports sector during 2021.

From 2022 onwards, many companies will make the leap to the sports metaverse, which will bring more fan engagement because hybrid sporting events will be possible.

Fan engagement is one of the great challenges of sportstech.

The sports metaverse will allow a higher level of fan interaction from any location.

When we apply technology to the sports sector, we accelerate growth initiatives.

This drives the profitability and recovery of the sports sector, which like other sectors suffered from the Covid-19 pandemic.

Other technologies to generate fan engagement

There are many other technologies that can be implemented to improve fan experience and engagement, for example, the proposed technological solutions we offer at Brintia.

Virtual Concierge

The virtual concierge is a virtual assistant that is much more than a simple ChatBot that will allow fans to learn more about Qatar and get to know the city better.

Wayfinder

The innovative Wayfinder solution can help control access for millions of people in a practical and efficient way.

Selfie Twin

This is a fun and practical digital solution ideal for generating fan engagement.

It is an interactive platform for sports entities looking to connect with their fans.

An intelligent virtual assistant that processes fan selfies and compares them with the database of athletes or sportsmen, to find the closest resemblance or Selfie Twin.

In the final result, fans will be able to know which athlete they resemble the most.

Innovation is the key to success

Did you know that at Brintia we have won an innovation award for being a company committed to the soccer of the future?

What other type of technology do you think could be implemented to make this great event of the 2022 World Cup an unforgettable experience?

If you would like to find out what technology could help you generate more fan engagement, please write to us at hello@brintia.com